Jung Chae-Yeon Goes from Fendi Poised to Romantic Dreamer in One Outfit Album
At the Fendi winter collection launch in Seoul, Jung Chae-Yeon was pure sophistication. Then the photoshoot happened, and she transformed into someone from a '90s bedroom fantasy. Two moods, one evening.
- Jung Chae-Yeon worked the Fendi winter collection launch in an immaculate white-and-black coordinated look, then completely transformed into a romantic, intimate version of herself in the photoshoot.
- The event pieces included a signature Baguette bag in zebra print, black leather choker, and pulled-back styling that communicated precision and presence.
- The photoshoot pivot showed her in an ivory-and-pink ruffled dress in a vintage bedroom setting, demonstrating range without losing authenticity in either mood.

Jung Chae-Yeon showed up to the Fendi 2026 Winter Collection launch at Seoul's Palazzo Fendi in July looking like she was absolutely supposed to be there. But that was just the first half of the story these photos tell.
The event look was meticulous. White shirt, black lace long skirt, and Fendi's signature Baguette bag in zebra print with a red accent — the kind of detail that says "I know exactly what this moment is for." Black leather choker at the throat, low ponytail pulled back neat and controlled. This was someone not just attending an event but owning the space she was occupying.

She posed in front of the Fendi logo wall, and then inside the showroom itself, surrounded by Baguette bags displayed on shelves like they were in a museum. "It's not a bag, it's a Baguette," the signage read, and she stood there making the whole composition make sense. Same outfit, completely different architectural backdrop, and somehow both contexts felt essential.
Outside the Palazzo Fendi storefront, she kept that exact same styling — white shirt, black lace skirt, every element carefully considered. The store window as her frame made it feel less like a store visit and more like a living advertisement, except she was the actual subject and the backdrop was just supporting her.

Back inside, positioned in front of a shelf full of the signature bags, she gave the camera her full attention. Front-facing, no tricks, just presence. The same outfit that had worked on the red carpet, in the plaza, now indoors against inventory, and it never wavered. That's control.
Then the photos shifted completely. The Fendi collection event disappeared. What emerged was a full romantic photoshoot that looked like it came from a completely different era. Ivory and pink ruffled detail dress, vintage bedroom as the backdrop, long waves, and suddenly she wasn't the poised event attendee — she was someone from a whispered fantasy.

In the bedroom setup, she sat at ease, eyes closed, soft smile, hair down, surrounded by the kind of textiles that suggest comfort and intimacy. That was the transition moment. From event crisp to personal vulnerable. The same person, same evening, but she'd fully shed the formula.
The final image was a close-up side profile — still in the romantic dress, still in the moody lighting, but this time caught in profile gazing into some private distance. Monochromatic, intimate, the kind of photo that suggests an entire emotional world happening inside someone's head.
What's remarkable is that neither mood felt false. The event version wasn't stiff; the romantic version wasn't overdone. She navigated between "I am here to represent Fendi" and "I am here to represent vulnerability" without the transition feeling jarring. Some people can't do that switch. She did it like changing rooms.
Her upcoming TVING drama, 'M: Reboot,' will give us a chance to see her navigate character shifts too. But judging by what these photos show? She's already figured out how to be multiple people in the same evening without losing herself.





"From event crisp to personal vulnerable. The same person, same evening, but she'd fully shed the formula. Neither mood felt false."



