Rose's iPhone 18 Pro Music Video Has Everyone Obsessed—and Yes, It Was Shot Entirely on the New Phone
The global pop star's new single gets that expensive-commercial-aesthetic treatment, filmed by Dave Myers with Apple's latest flagship camera tech.
- Rose's 'New Trick' music video was shot entirely on iPhone 18 Pro by director Dave Myers
- The color science and depth-of-field work are genuinely cinema-quality—no visible phone-camera artifacts
- The new Burgundy color variant is getting a September 18 release and already looks iconic in the footage
Rose dropped news that her new single 'New Trick' got the iPhone 18 Pro treatment for its music video, and the internet collectively gasped. And honestly? The footage looks like it cost 10x what it probably did.
The collab happened between Rose and director Dave Myers—the same Dave Myers who's helmed videos for Sabrina Carpenter and Ariana Grande. He shot the whole thing on Apple's newest flagship phone, which is either a genius marketing move or proof that phone cameras have officially crossed into 'cinema-quality' territory. (Probably both.)
The color science in the video is unhinged—like, museum-exhibition color grading. Warm, saturated, with that slight fade that makes everything look like it was shot on film stock from the 90s. Rose's hair is that butter-blonde, her skin tones are rich, and every single frame reads like someone spent hours color-correcting in DaVinci Resolve. Except it's coming from a phone.
In the video, she's wearing this crisp blue Acne Studios tee—preppy, clean, the kind of thing that photographs like a dream on any camera, let alone a phone with computational photography doing heavy lifting behind the scenes. The tee's simple enough that the video's color work becomes the real star.
What's wild is how much depth-of-field separation they got without going full cinematic-lens route. The background softens, the subject pops, and it all happens through processing rather than optics. That's either the iPhone 18 Pro's new computational modes or Dave Myers knowing exactly how to frame every shot. Probably both again.
Apple's been pushing the 'shot on iPhone' narrative for years, but this time it actually lands. The video doesn't look like it was shot on a phone. It looks like it was shot on a phone by someone who knows what they're doing. The Burgundy colorway they're pushing for the new release shows up in the video's grading too—those deep wine tones that pop against skin and fabrics.
This is the inflection point where 'shot on iPhone' stops being a flex and starts being a real alternative to traditional cinema cameras for artists who understand the medium. Rose and Dave Myers proved it doesn't matter what you shoot on anymore—it matters if you know how to see.
"The video doesn't look like it was shot on a phone. It looks like it was shot on a phone by someone who knows what they're doing."
